OXFORD - 360 BRAND CAMPAIGN
CLIENT: Oxford Property Group
DIRECTOR: Will Murphy
Oxford Properties approached us to highlight their leadership in investment, development and management while appealing to their B2B audience.
We answered with a bold, two-phased strategy that brought their story to life across digital channels.
In Phase 1, we created cinematic brand videos that paired narrative storytelling with Oxford’s core capabilities, developing complementary website and ad content to drive engagement.
Building on this foundation, Phase 2 highlighted the human side of their expertise, producing thought leadership videos featuring Oxford's top minds to demonstrate the capabilities in action. A total of 50 Thought Leadership videos ensuring a year's worth of expert content to communicate brand messaging wth a human voice.
To ensure maximum impact, we developed a comprehensive launch plan for 2025, integrating website, social media, and paid media to deliver a cohesive brand message. The result? A dynamic campaign that positioned Oxford as an industry leader, resonating deeply with their B2B audience and driving meaningful traffic to their corporate website.
The campaign brought Oxford's capabilities to life in an unprecedented way.
In the client's words:
"We cannot thank you enough for the extraordinary amount of effort, talent, and dedication you have brought to this project, and the way you have been able to bring our capabilities to life in a way that hasn’t been done before."
